“I can get no e-satisfaction”. What analytics say? Evidence using satisfaction data from e-commerce
You are here
| Title | “I can get no e-satisfaction”. What analytics say? Evidence using satisfaction data from e-commerce |
| Publication Type | Journal Article |
| Year of Publication | 2022 |
| Authors | Griva A |
| Journal | Journal of Retailing and Consumer Services |
| Volume | 66 |
| Pagination | 102954 |
| ISSN | 0969-6989 |
| Keywords | Business analytics, Customer satisfaction, Customer segmentation, e-commerce, Retail analytics |
| URL | https://www.sciencedirect.com/science/article/pii/S0969698922000479 |
| DOI | 10.1016/j.jretconser.2022.102954 |
