Marija Bezbradica

Bastidas V, Bezbradica M, Bilauca M, Healy M, Helfert M.  2023.  Enterprise Architecture in Smart Cities: Developing an Empirical Grounded Research Agenda. Journal of Urban Technology. 30:47-70.

Zimmermann R, Mora D, Cirqueira D, Helfert M, Bezbradica M, Werth D, Weitzl WJonas, Riedl R, Auinger A.  2023.  Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence. Journal of Research in Interactive Marketing.

Cirqueira D, Hofer M, Nedbal D, Helfert M, Bezbradica M.  2020.  Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda. New Frontiers in Mining Complex Patterns.

Cirqueira D, Nedbal D, Helfert M, Bezbradica M.  2020.  Scenario-Based Requirements Elicitation for User-Centric Explainable AI. Machine Learning and Knowledge Extraction.

Kesavulu M, Nguyen DTien Dang, Bezbradica M, Helfert M.  2019.  Usage Analytics: A Process to Extract and Analyse Usage Data to Understand User Behaviour in Cloud. :109-124.

Cirqueira D, Helfert M, Bezbradica M.  2019.  Towards Preprocessing Guidelines for Neural Network Embedding of Customer Behavior in Digital Retail. 3rd International Symposium on Computer Science and Intelligent Control .

Bielozorov A, Bezbradica M, Helfert M.  2019.  The Role of User Emotions for Content Personalization in e-Commerce: Literature Review. HCI in Business, Government and Organizations. eCommerce and Consumer Behavior.

Cakir G, Bezbradica M, Helfert M.  2019.  The Shift from Financial to Non-financial Measures During Transition into Digital Retail – A Systematic Literature Review. :189-200.

Bastidas V, Helfert M, Bezbradica M.  2018.  A Requirements Framework for the Design of Smart City Reference Architectures . The Hawaii International Conference on System Science HICSS 51 .

Kesavulu M, Nguyen D-TDang, Bezbradica M, Helfert M.  2018.  A Usage Analytics Model for Analysing User Behaviour in IBM Academic Cloud. The 6th International IBM Cloud Academy Conference .