Marija Bezbradica

Cirqueira D, Hofer M, Nedbal D, Helfert M, Bezbradica M.  2020.  Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda. New Frontiers in Mining Complex Patterns.

Cirqueira D, Nedbal D, Helfert M, Bezbradica M.  2020.  Scenario-Based Requirements Elicitation for User-Centric Explainable AI. Machine Learning and Knowledge Extraction.

Cakir G, Bezbradica M, Helfert M.  2019.  The Shift from Financial to Non-financial Measures During Transition into Digital Retail – A Systematic Literature Review. :189-200.

Bielozorov A, Bezbradica M, Helfert M.  2019.  The Role of User Emotions for Content Personalization in e-Commerce: Literature Review. HCI in Business, Government and Organizations. eCommerce and Consumer Behavior.

Cirqueira D, Helfert M, Bezbradica M.  2019.  Towards Preprocessing Guidelines for Neural Network Embedding of Customer Behavior in Digital Retail. 3rd International Symposium on Computer Science and Intelligent Control .

Kesavulu M, Nguyen DTien Dang, Bezbradica M, Helfert M.  2019.  Usage Analytics: A Process to Extract and Analyse Usage Data to Understand User Behaviour in Cloud. :109-124.

Bastidas V, Helfert M, Bezbradica M.  2018.  A Requirements Framework for the Design of Smart City Reference Architectures . The Hawaii International Conference on System Science HICSS 51 .

Kesavulu M, Nguyen D-TDang, Bezbradica M, Helfert M.  2018.  A Usage Analytics Model for Analysing User Behaviour in IBM Academic Cloud. The 6th International IBM Cloud Academy Conference .

Kesavulu M, Nguyen DTien Dang, Bezbradica M, Helfert M.  2018.  A Usage Analytics Model for Analysing User Behaviour in IBM Academic Cloud.

Bastidas V, Bezbradica M, Helfert M.  2017.  Cities as Enterprises: A Comparison of Smart City Frameworks Based on Enterprise Architecture Requirements. Second International Conference, Smart-CT 2017Second International Conference, Smart-CT 2017.