Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach
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| Title | Artificial intelligence as an enabler of B2B marketing: A dynamic capabilities micro-foundations approach |
| Publication Type | Journal Article |
| Year of Publication | 2021 |
| Authors | Mikalef P, Conboy K, Krogstie J |
| Journal | Industrial Marketing Management |
| Volume | 98 |
| Pagination | 80-92 |
| ISSN | 0019-8501 |
| Keywords | Artificial intelligence, B2B marketing, Business Value, Dynamic capabilities, micro-foundations |
| URL | https://www.sciencedirect.com/science/article/pii/S0019850121001486 |
| DOI | 10.1016/j.indmarman.2021.08.003 |
