Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda
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Title | Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda |
Publication Type | Conference Paper |
Year of Publication | 2020 |
Authors | Cirqueira D, Hofer M, Nedbal D, Helfert M, Bezbradica M |
Editor | Ceci M, Loglisci C, Manco G, Masciari E, Ras Z |
Conference Name | New Frontiers in Mining Complex Patterns |
Publisher | Springer International Publishing |
Conference Location | Germany |
ISBN Number | 978-3-030-48861-1 |
URL | https://link.springer.com/chapter/10.1007%2F978-3-030-48861-1_8#citeas |
DOI | 10.1007/978-3-030-48861-1_8 |