Omnichannel retailing: Digital transformation of a medium-sized retailer
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| Title | Omnichannel retailing: Digital transformation of a medium-sized retailer |
| Publication Type | Journal Article |
| Year of Publication | 2021 |
| Authors | Cakir G, Iftikhar R, Bielozorov A, Pourzolfaghar Z, Helfert M |
| Journal | Journal of Information Technology Teaching Cases |
| Pagination | 2043886920959803 |
| URL | https://doi.org/10.1177/2043886920959803 |
| DOI | 10.1177/2043886920959803 |
