Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities
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| Title | Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities |
| Publication Type | Conference Paper |
| Year of Publication | 2020 |
| Authors | Iftikhar R, Pourzolfaghar Z, Helfert M |
| Conference Name | International Conference on Information Systems Development |
| Date Published | 08 |
| URL | International Conference on Information Systems Development |
| DOI | 10.1007/978-3-030-49644-9_5 |
