Markus Helfert is a Professor at Maynooth University, Innovation Value Institute and the Director of the Business Informatics Group at Maynooth University. He is a Principle Investigator at Lero – The Irish Software Research Centre. His research is centred on Digital Service Innovation, Smart Cities and IoT based Smart Environments and includes research areas such as Service Innovation, Intelligent Transportation Systems, Smart Services, Building Information Management, FinTech, Data Value, Enterprise Architecture, Technology Adoption, Analytics, Business Process Management. Prof. Helfert is an expert in Data Governance Standards and is involved in European Standardisation initiatives. He advises small and medium sized Enterprise in relation to Innovation and IT Management. Markus Helfert has authored more than 200+ academic articles, journal and book contributions and has presented his work at international conferences. Helfert has received national and international grants from agencies such as European Union (FP7; H2020), Science Foundation Ireland and Enterprise Ireland, was project coordinator on EU projects, and is the Project coordinator of the H2020 Projects: PERFORM on Digital Retail. Dr. Helfert holds a PhD from the University of St. Gallen (Switzerland), an MSc from the University of Mannheim (Germany) and a BSc from Napier University in Scotland (UK).