Zimmermann R, Mora D, Cirqueira D, Helfert M, Bezbradica M, Werth D, Weitzl WJonas, Riedl R, Auinger A.  2023.  Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence. Journal of Research in Interactive Marketing.

Bastidas V, Bezbradica M, Bilauca M, Healy M, Helfert M.  2023.  Enterprise Architecture in Smart Cities: Developing an Empirical Grounded Research Agenda. Journal of Urban Technology. 30:47-70.

Cirqueira D, Hofer M, Nedbal D, Helfert M, Bezbradica M.  2020.  Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda. New Frontiers in Mining Complex Patterns.

Cirqueira D, Nedbal D, Helfert M, Bezbradica M.  2020.  Scenario-Based Requirements Elicitation for User-Centric Explainable AI. Machine Learning and Knowledge Extraction.

Bielozorov A, Bezbradica M, Helfert M.  2019.  The Role of User Emotions for Content Personalization in e-Commerce: Literature Review. HCI in Business, Government and Organizations. eCommerce and Consumer Behavior.

Cakir G, Bezbradica M, Helfert M.  2019.  The Shift from Financial to Non-financial Measures During Transition into Digital Retail – A Systematic Literature Review. :189-200.

Cirqueira D, Helfert M, Bezbradica M.  2019.  Towards Preprocessing Guidelines for Neural Network Embedding of Customer Behavior in Digital Retail. 3rd International Symposium on Computer Science and Intelligent Control .

Kesavulu M, Nguyen DTien Dang, Bezbradica M, Helfert M.  2019.  Usage Analytics: A Process to Extract and Analyse Usage Data to Understand User Behaviour in Cloud. :109-124.

Bastidas V, Helfert M, Bezbradica M.  2018.  A Requirements Framework for the Design of Smart City Reference Architectures . The Hawaii International Conference on System Science HICSS 51 .

Kesavulu M, Nguyen DTien Dang, Bezbradica M, Helfert M.  2018.  A Usage Analytics Model for Analysing User Behaviour in IBM Academic Cloud.

Kesavulu M, Nguyen D-TDang, Bezbradica M, Helfert M.  2018.  A Usage Analytics Model for Analysing User Behaviour in IBM Academic Cloud. The 6th International IBM Cloud Academy Conference .

Bastidas V, Bezbradica M, Helfert M.  2017.  Cities as Enterprises: A Comparison of Smart City Frameworks Based on Enterprise Architecture Requirements. Second International Conference, Smart-CT 2017Second International Conference, Smart-CT 2017.

Kesavulu M, Bezbradica M, Helfert M.  2017.  Generic Refactoring Methodology for Cloud Migration. 7th International Conference on Cloud Computing and Services Science7th International Conference on Cloud Computing and Services Science.

Simiscuka A.A, Bezbradica M, Muntean G-M.  2017.  Performance analysis of the Quality of Service-aware NETworking Scheme for sMart Internet of Things gatewayS. 2017 13th International Wireless Communications and Mobile Computing Conference (IWCMC).

Kesavulu M, Helfert M, Bezbradica M.  2017.  A Usage-based Data Extraction Framework for Cloud-based Application - An Human-Computer Interaction Approach. :85-92.

Kesavulu M, Helfert M, Bezbradica M.  2016.  Towards Refactoring in Cloud-Centric Internet of Things for Smart Cities .

Pourzolfaghar Z, Bezbradica M, Helfert M.  2016.  Types of IT Architectures in Smart Cities – A review from a Business Model and Enter-prise Architecture Perspective. AIS Pre-ICIS Workshop on “IoT & Smart City Challenges and Applications” – ISCA 2016.

Mamkaitis A., Bezbradica M, Helfert M.  2016.  Urban enterprise: A review of Smart City frameworks from an Enterprise Architecture perspective. 2016 IEEE International Smart Cities Conference (ISC2).

Bezbradica M, Helfert M, Mamkaitis A.  2016.  Urban Enterprise Principles development approach: a case from a European City .