Digital Retail Challenges within the EU: Fulfillment of Holistic Customer Journey Post GDPR
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| Title | Digital Retail Challenges within the EU: Fulfillment of Holistic Customer Journey Post GDPR |
| Publication Type | Conference Paper |
| Year of Publication | 2019 |
| Authors | Nabbosa VL, Iftikhar R |
| Conference Name | Proceedings of the 2019 3rd International Conference on E-Education, E-Business and E-Technology |
| Publisher | Association for Computing Machinery |
| Conference Location | New York, NY, USA |
| ISBN Number | 9781450372565 |
| Keywords | Customer Journey, Digital Retail, EU, GDPR, Retail Challenges |
| URL | https://doi.org/10.1145/3355166.3355170 |
| DOI | 10.1145/3355166.3355170 |
