TitleEnhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence
Publication TypeJournal Article
Year of Publication2023
AuthorsZimmermann R, Mora D, Cirqueira D, Helfert M, Bezbradica M, Werth D, Weitzl WJonas, Riedl R, Auinger A
JournalJournal of Research in Interactive Marketing