Lero wins international brand award
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Lero, the Science Foundation Ireland Research Centre for Software, was named the winner of a Silver Stevie® Award in the Re-Branding/Brand Renovation of the Year category in the 20th Annual International Business Awards®.
More than 3,700 nominations from organisations of all sizes across 61 nations were submitted this year for consideration in a wide range of categories.
Lero, the Science Foundation Ireland Research Centre for Software, is headquartered at University of Limerick and partners with 11 other higher education institutions across Ireland. Having evolved and expanded, since its foundation as the Irish Software Research Centre in 2005, Lero, along with Bradley – the Brand Agency, began work on a brand refresh in 2020 with launch and implementation in 2021 and 2022.
According to one member of the judging committee, “Lero successfully executed a comprehensive and inclusive rebranding effort that modernised their visual identity and addressed weaknesses in their existing brand. By partnering with an Irish branding company, Bradley, and conducting extensive research and consultations, Lero created a clear and consistent brand that reflects their ethos and identity. An excellent rebrand”.
Lero’s Marketing and Communications Manager, Nicola Corless paid tribute to all those who participated in the process.
“The new brand incorporates Lero’s ethos into its new tagline, Software For a Better World and we are absolutely delighted to receive this acknowledgement from the International Business Awards. Brand can be so subjective, so it is really heartening to have ours recognised by experts in the field. I have to compliment all those involved in the development of the brand, especially the in-house leadership team, and our external partners Bradley but also, the huge number of Lero members across Ireland who engaged in the brand development process,” she said.
Director of Lero, Professor Brian Fitzgerald, said the award was a fitting tribute to the new brand and the work involved in creating it.
“Lero has built an outstanding reputation over the years and as a result, we are immensely protective of our brand, so we were naturally cautious at the outset. However, Nicola led the project with vision and we are very proud of the centre’s new look which clearly represents Lero, its research strands, its ethos and its values,” he said.
Nicola is a previous winner at the International Business Awards having won a gold and a silver for her public relations work with University of Limerick in 2017.
“From the start Lero knew they wanted to be different which gave us the confidence to set a new visual standard for the organisation. We are delighted with how Lero have implemented their new brand identity and how it conveys their research expertise in both software and technology,” said Andrew Bradley, Managing Director, Bradley - The Brand Agency.
Stevie Award winners were determined by the average scores of more than 230 executives worldwide who participated in the judging process in June and July.
“Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet,” said Stevie Awards president Maggie Miller. “The winners have demonstrated that their organisations have set and achieved lofty goals. We congratulate them on their recognised achievements, and look forward to celebrating them on stage in Rome on 13 October.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.